Welcome to Our Journey: How We Built the Young Landlord App – Making Land Ownership Accessible, Together
At Quru Lab, technology should open doors, not build walls. If you’ve ever dreamed of owning land but felt the process was out of reach or filled with uncertainty, you’re not alone.
Let us welcome you to the story behind Project Young Landlord, a collaboration built on trust, innovation, and a shared vision for the future. For decades, real estate has consistently been one of the safest and most lucrative investments in the world.
Land doesn’t depreciate.
Land is scarce.
Scarcity creates value.
Yet many young Nigerians still hesitate to buy land.
Not because they don’t want to.
But because:
- There are too many scams
- Agents can’t always be trusted
- Upfront deposits are overwhelming
- The process lacks transparency
The problem wasn’t demand.
It was trust and access.
The Vision
Win Realty Company, a trusted real estate brand based in Port Harcourt, approached Quru Lab with a bold idea:
“What if young people could own land without the usual stress?”
They wanted more than a marketing website.
They wanted a digital product designed to remove friction from land ownership.
That vision became Project Young Landlord.
The Challenge
To make this work, we had to solve three major problems:
- The trust deficit in real estate transactions
- The heavy deposit barrier for young buyers
- The need for a seamless mobile-first experience
This required product thinking — not just development.
Our Approach
1. Research & Product Strategy
We studied user behaviour, market friction points, and instalment models.
We defined a simple goal:
Make land ownership structured, transparent, and flexible.
2. UX & Experience Design
We designed a clean interface that:
- Clearly shows land details
- Breaks down instalment payments
- Simplifies user flows
- Reduces confusion at every step
Every screen had one purpose — remove friction.
3. Engineering & Build
Our team built:
- A scalable backend architecture
- Structured instalment payment logic (up to 18 months)
- Secure data handling systems
- Optimised mobile performance
The platform was built for reliability, clarity, and growth.
The Outcome
Project Young Landlord now enables users in Port Harcourt to:
- Browse verified land listings
- Pay in flexible instalments
- Avoid unreliable middlemen
- Invest confidently
It is now live on the Google Play Store and Apple App Store.
Why This Matters
This project represents more than an app launch.
It reflects a shift in how PropTech products are built in emerging markets:
From agent-driven to platform-driven.
From opaque to transparent.
From intimidating to accessible.
At Quru Lab, we don’t just build apps.
We build digital products that remove friction, reduce risk, and unlock opportunity.
Technology should create access.
Technology should build trust.
Click here to view the project
Quru Lab Built It.
